A Little Bit About Us
and
Why You Should Consider Advertising
on the
Canada's Guide to Dogs website

Canada's Guide to Dogs - www.canadasguidetodogs.com HOME
Advertising Info

For Breeders, Trainers, Handlers, Groomers, Boarding Kennels,
Daycare Centres, and All Other Professional Dog Related Service Providers and Product Sellers


The Canada's Guide to Dogs website was launched in January 2004 and since then, the site has grown tremendously and continues to grow daily. The comments we have received have truly been amazing with so much positive feedback. One very common comment we receive is:

"This is just what the dog community in Canada needed. Thank you."

CLICK HERE to see some additional comments and feedback we have received.

We have also received some very constructive criticism and we have implemented various changes based on these comments. One in particular was the comment that we should provide Breeders with free links. This option was made available in August 2004 and there are now close to 1500 Breeders (with the numbers growing steadily) either advertising on the site and/or taking advantage of the free link provided.

The website was started on a passion for dogs and the technical background in web design. The passion has not changed and the dedication to building the most comprehensive dog related online resource in Canada remains firmly in place.


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Brief Summary:

The Canada's Guide to Dogs web site is not affiliated with any organization or business, nor does it recommend, endorse or support any one breeder, group, organization, or other. The project was started by two individuals who's passion for dogs and background in web design provided them with an opportunity to merge the two together and develop this web site. One of the primary goals is to build the most comprehensive online resource for Canadian dog enthusiasts, a site that encompasses all aspects of the dog world and provides a portal of sorts where important and pertinent information is merely a click away.

As stated previously, the site is undergoing constant development and we would like to thank the many people who have been so helpful in providing information; contributing photos and articles; and providing comments and suggestions. The site now includes well over 2000 web pages, information on more than 200 breeds of dogs, and covers just about every aspect of the dog world, including information on health and nutrition; training; grooming; boarding; as well as a section dedicated to the working dog; information on several dog sports and activities; listings of breeders; clubs; rescue organizations; and so much more.

The Canada's Guide to Dogs website is fast becoming one of the most popular destinations for people from all over the world looking for comprehensive information about dogs.

Each breed section is a small website unto itself, providing a brief profile and description of the breed; details on health concerns specific to the breed; the breed standards; information on grooming, training and more. Also included within the breed sections are the Breeder advertisements and listings; links to breed clubs from all over the world; listings of Rescue Organizations; as well as a breed-specific section for books, gifts, collectibles and more where online shopping is available through various affiliates.

We are continuously seeking to improve the site and suggestions and comments are always welcome and appreciated. For example, we recently implemented the Featured Breeds/Breeders option, available exclusively to the "Deluxe Listing" advertisers, which has proven to be very popular. These are showcase-style display pages designed for the Breeders and rotated on a bi-weekly basis on the specific breed pages. The positive comments received from those Breeders participating in this, with regards to both the designs and the web traffic generated, has been fantastic. A brand new option, as of June 2006, is now available to Trainers/Training Centres and this will also soon be made available to other dog service professionals as well. Once again, exclusively available to the "Deluxe Listing" advertisers at no extra charge, is the option to participate in having their business featured via a banner placed at the top of the main Trainers entry page.


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Search Engine Ranking:

In the vast online world known as the Internet, one very difficult and time consuming task is to obtain high ranking with the major search engines. It is a misconception to believe that "if we build it, they will come." There are millions upon millions of websites out there and they all have one thing in common — they are looking for targeted viewers, viewers who will find them and visit their site.

Type in the word "dog" in the Google search engine and you will be returned with approximately 246,000,000 results, use the word "dogs" and you'll get over 126,000,000. (Of note, as of August 2007, the Canada's Guide to Dogs website ranks No. 5 when searching on the word "dog." and No. 7 when searching on the word "dogs".) Try "dogs in Canada" and you'll still get almost 19,000,000 results, (As of August 2007, we are very pleased to report that the Canada's Guide to Dogs website ranks No. 2 when searching on the words "dogs in Canada"). The bottom line is that, in order for someone to find a website, it must rank high in the search engines — This is the number one way to be found. While search engine results change daily, the results indicated here and in the following table do show that the Canada's Guide to Dogs website is truly becoming a major player in the search engines.

The following are examples of where the Canada's Guide to Dogs website places in some of the major search engines when searching on commonly used words/phrases. These statistics were taken in August 2007:

Keyword Search Engine / Ranking
dogs in Canada
and/or dogs Canada
The site places in the top 5 results on:
AlltheWeb.com — 2nd listing
AltaVista.com — 2nd listing
AOL Web Search — 2nd listing
Google.com — 2nd listing
MSN Search — 1st listing
Netscape Search — 2nd in listing
Yahoo.com — 2nd in listings
Retriever Canada
Rottweiler Canada
German Shepherd Canada
Poodle Canada
and countless other breed names
The site places in the top 5 Results on:
AlltheWeb.com
AltaVista.com
AOL Web Search
Google.com
MSN Search
Netscape Search
Yahoo.com
Dog Training Canada
Dog Grooming Canada
Boarding Kennels Canada
Dog Clubs Canada
The site places in the top 5 search results at:
AlltheWeb.com
AltaVista.com
AOL Web Search
Google.com
MSN Search
Netscape
Yahoo.com

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Web Traffic Statistics:

The following chart shows traffic statistics for the Canada's Guide to Dogs website since it first went online. As can be seen, the traffic has been significantly and steadily increasing:

Month Unique
visitors
Number
of
visits
Page Hits
Jan 2004
(First month online)
2,913 3,937 18,189
Jan 2005
(After First Year Online)
28,527 40,134 135,958
January 2006
(2 years online)
58,986 77,539 227,186
January 2007 86,612 103,041 330,414
February 2007 75,436 89,878 249,724
March 2007 80,010 95,725 256,053
April 2007 75,115 89,214 231,934
May 2007 73,128 85,906 209,393
June 2007 73,744 86,787 207,809
July 2007 86,907 102,461 244,926


Note to U.S. and International Advertisers:
The Canada's Guide to Dogs website is somewhat geared toward a Canadian audience; however, significant interest has been seen from people all over the world. Therefore, we are pleased to provide advertising opportunities for those outside Canada as well.


If you have any questions, please do not hesitate to contact us at guidetodogs@rogers.com.



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Additional Web Site Comments:

From some of our web site visitors:

"...I found your site while searching Google and I love it! I've told all my co-workers about it because I work in a dog related field...Thanks for your time and for this Awesome Site!"

"Thank you so much for putting such a great site together. I am an up and coming breeder with plans to breed my bitch this coming fall. I have spent nearly 2 years planning this breeding, and thought that I had a darn good idea of what I was getting into, but the info on this site made me realize that I have a lot more reading to do...Thank you again for such great information."

"...while reading your website, I now realize that the kennel I purchased the puppy from was most likely what you call a puppymill. Thank you for being so informative, I should have done way more research about what to look for in breeders and not JUST about the breed. Again thanks."


From some of our advertisers:

"Thank you for having created a great site. My business is listed on your website, and just want you to know that I receive the most traffic to my site for your links."
Karin, www.PetsStayHome.ca
25 June 2005

"Your site is a great value to the Canadian breeders. Thank you for your work."

"...As a note of interest, and much to my amazement, I have had almost 6,200 hits since January to my site and now have 41 people on my waiting list for puppies. I believe it is very important to get your name out there and keep it out there. My waiting list is a testament to that! Thanks again for your resource and the service you provide."

"Thank you for all your help advertising my dogs. It certainly produces results."

"I thoroughly enjoyed your web site - very well presented and extremely informative!"

"Congratulations on the site, it appears to have grown a lot since I last looked at it and is very comprehensive."

"Thanks again for helping make the world aware of service dogs and the companionship and assistance they provide!"


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Last Updated: 24 August 2007
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